Influencer Marketing vs. UGC: What’s the Difference (and Which One Does Your Brand Need)?
Influencer marketing vs. UGC: what's the real difference, and which one is right for your brand? A simple framework to help you decide.
Laure Justice
Digital Marketing Strategist
Laure Justice
Digital Marketing Strategist
Content Strategy Planning Tips
Struggling to get your website found? Learn practical content strategy tips, from reader personas to E-E-A-T, to boost search visibility.
Business Blogging 101: How Content Marketing Can Help You Attract Customers
Discover how business blogging can help attract customers, improve SEO, build trust and create a content strategy that supports long-term business growth.
What Is Content Marketing? A Beginner’s Guide for Small Businesses
Content marketing is a long-term, low-investment marketing strategy. Here's how it can help a small business build trust with potential customers.
UGC Marketing Strategy: How to Build Trust Through Customer Content
A UGC marketing strategy turns real customer stories, reviews, and demonstrations into the trust signal today's buyers are actually looking for.
How Brands Use User Generated Content in Marketing
Why the most persuasive marketing your brand can publish might not be written by your brand at all.
Nostalgia Marketing: What Union Pacific’s Big Boy Tour Can Teach Every Business
Discover why nostalgia marketing works and what Union Pacific's Big Boy tour can teach businesses about creating unforgettable customer experiences.
Why Great Copywriting Makes UGC More Effective
Discover how strong copywriting and user-generated content work together to build trust, strengthen your brand message and connect with customers across multiple platforms.
Word of Mouth Marketing: How UGC Helps Brands Build Trust
Here's how word of mouth marketing and UGC help brands build trust, connect with customers and create content that reaches people where they are.
How to Get Started with UGC Marketing for Your Brand
Learn how to build your first UGC marketing strategy for your business, plus download a free UGC Starter Kit to help you plan your content.