How Brands Use User Generated Content in Marketing
Why the most persuasive marketing your brand can publish might not be written by your brand at all.
Laure Justice
Digital Marketing Strategist
Laure Justice
Digital Marketing Strategist
Laure J
Nostalgia Marketing: What Union Pacific’s Big Boy Tour Can Teach Every Business
Discover why nostalgia marketing works and what Union Pacific's Big Boy tour can teach businesses about creating unforgettable customer experiences.
Why Great Copywriting Makes UGC More Effective
Discover how strong copywriting and user-generated content work together to build trust, strengthen your brand message and connect with customers across multiple platforms.
Word of Mouth Marketing: How UGC Helps Brands Build Trust
Here's how word of mouth marketing and UGC help brands build trust, connect with customers and create content that reaches people where they are.
How to Get Started with UGC Marketing for Your Brand
Learn how to build your first UGC marketing strategy for your business, plus download a free UGC Starter Kit to help you plan your content.
How Brands Can Use UGC Videos in Marketing
Learn how brands use UGC videos on social media, websites, email campaigns and paid ads to build trust and increase conversions.
What Is UGC? A Beginner’s Guide for Brands
UGC is user generated content, and this guide shows you how it can help your brand; and has marketing tips on when to use it.
UGC vs. Branded Content: Which Performs Better and When Should You Use Each?
Discover the differences between UGC and branded content, when to use each and how combining both can build trust, boost engagement and improve your marketing results.
Why Submitting Your URL for Indexing Still Matters in 2026
Publishing a page and getting it indexed are two different things. Here's how to close that gap, plus real AI citation data from my own sites..
How to Repurpose Content Without Repeating Yourself: One Article, Seven Venues
Learn how one well-researched article can fuel seven pieces of content across multiple sites and social platforms — without copying and pasting. A real example using GLP-1 wellness content.